Company News

Health Concerns Driving Natural/Organic Sales

Author Image

By: TOM BRANNA

Editor

UNITED KINGDOM: A new consumer insights report by Organic Monitor reveals the major trigger for consumers to switch to natural and organic products is health concerns. A whopping 90% of UK buyers of natural and organic personal care products said “avoidance of synthetic chemicals” was important or very important to them. When asked to name specific chemicals they look to avoid, almost two-thirds of buyers stated parabens. Compared to the previous study in 2007, awareness of synthetic chemi...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters